In this era of digital disruption, apparel and fashion industry calls for innovation not just in product, but in end to end process from conception to customer. A significant mind shift to have a data driven, consumer centric approach to business. From automation to innovation in process to having a single source of truth across the entire value chain, all ecosystem stakeholders need to come together and rethink how they can collaboratively design, manufacture and take the product to the market. This discussion will focus on consumer centric innovations that are redefining the rules of the game. • Data Centric business models and processes. • Innovation in collaborative working between stakeholders. • Technology solutions that fuel innovation in product and process. • Having an innovative mindset and shift from herd mindset to embracing the unknown.