Pradeep David is the General Manager at Universal Robots South Asia. Based out of Bangalore, he is one of the strong pillars of the company responsible for setting up & running the operations of Denmark based Universal Robots A/S, in the region.A qualified expert in robotics and industrial automation, Pradeep is a Masters in Mechanical Engineering (Robotics) from Clemson University, South Carolina, USA and has also completed his MBA in International Business from Marquette University, Wisconsin, United States. Pradeep joined Universal Robots India in October 2015 and ever since has been persistent with his effort and sure vision of the ambitious growth strategy for the company to fulfill the goal of making the company a market leader in the segment of robotics that they operate in.Universal Robots are the leading manufacturers of advanced user-friendly and light industrial robotic arms from Denmark and only recently expanded their presence in the Indian market and Pradeep, an engineer by qualification, is a behind-the-scenes designer who spends majority of his time in developing the strategies for the company to propagate the values of human-robot collaboration. Through the collaborative robots (Cobots), he believes in the idea for humans and robots to be inter-dependent and focus on what each of them does best, safely. These collaborative robots provide an added incentive to the workforce as consistent quality production is possible with human supervision.He reckons that this approach is particularly appealing to the Indian Manufacturing Industry because labor-intensive conditions and the collaborative robots together can help the Indian Market achieve the best of both worlds by making precise use of this distinctive technology.Prior to joining Universal Robots, Pradeep was with Rockwell Automation Inc. for over 25 years. He had performed different roles during his tenure with the company including- managing the South Indian Operations for Rockwell Automation, running the Software Business in Asia-Pacific, the Visualization Software Business globally with a stint of Asia Pacific Sales Training & Services/Engineering Marketing in between.